Poster and Logo Requirements

Requirements

1. The document should be an appropriate size. 
• For posters, probably 11 x 17. (This is twice as big as a normal sheet of paper. Real posters might be much larger than that, but we can't afford to print them that big.)
2. Convert all text to outlines.
• Don't forget to save a copy of the text in case you need to edit it later.
• Don't forget to turn off the eyeball on the text copy.
3. Turn in 4 items:
• The original Adobe Illustrator file.
• Export to PDF that you can use to print your work.
• Export to a PNG file that you can include in your portfolio.
• POSTER ONLY. Print the poster on 11 x 17 card stock at Staples or Office Depot (or other copy center).

Technical aesthetics

I generally don't give you a higher or lower grade based on subjective technical features, such as which color scheme or fonts you used. I might comment on those aspects, but I won't mark you up or down.

However, I will judge your work based on how precise it is. I will mark you down if your shapes are not symmetrical, are crooked, have obvious pen tool flaws, if your work is not properly centered, if your circles are not round, etc. Any text should have proper contrast so it is readable. There might be occasions where we draw things with imprecision or obscurity on purpose, but the rule of thumb is: if it looks like you made a mistake, the client and their customers will also think you made a mistake, and I will lower your grade.

Rubrics

• Total possible points: 30 points (Poster), 20 points (Logo)
• Adobe Illustrator file: 10 points 
• PDF file: 5 points 
• PNG file: 5 points
• Paper poster: 10 points (poster only)
• Did not convert text to outlines: –50% 
• Adobe Illustrator file: –5 points 
• PDF file: –2.5 points 
• Extreme objective aesthetic issues (not centered, etc.): –1 to 3 points